We are the citizen of Malaysia’s paddy and rice industry and the nation's trusted partner for food security and sustainability.

Embracing the spirit of paddy, our sense of accountability towards the industry grew in line with our business progression, resonating with the Government’s aspiration to transform the conventional activity into resilient and mechanised agriculture and agro-industry sector.

We may seem like the captain of the industry, but we are not though. As a strategic partner of the Ministry of Agriculture and Food Industry (MAFI), BERNAS continues to employ its resources in balancing the demand and supply of rice in the country, delivering values to its stakeholders whilst overseeing the well-being of local farmers and the industry at large sustained.

Our portfolio spreads across the rice supply chain and comprises the upstream, midstream and downstream activities. We are an optimist, savvy and empowered organisation, striving to ensure that our food products are on every plate in every household. We will continue to produce, procure, process and deliver quality and affordable food products that create value for our people, partners, and the planet.

We believe in harmonising ecological awareness with economic well-being and making sustainability the basis of our business existence. In BERNAS, we don't see rice as a mere commodity but as a life-making material. You see rice, we see life!

NOURISHING THE NATION!

We are driven by our purpose and these statements are at the core of our business strategies. It defines the very nature of who we are, guiding our decisions, inspiring our employees and shaping our organizational culture. 

Vision

Our food products are consumed in every household in Malaysia. We are a company deeply committed to nourishing the nation better. We do this by providing quality food products that create value for our people, partners and the planet.

Mission

Value creation by increasing market share, introducing new products and acquiring complementary products.

It is our goal to be a market leader in Malaysia. We will be market-driven, focusing on the following areas:

• Brand Building
• Product Performance
• Customer Service

We will gain a competitive advantage by leveraging existing strengths, resources and developing new competencies. We will be the best-cost producer and distributor.

 

Integrity

We Promise, We Deliver. 
We honour our commitments to all that we serve.

Customer Focus

We Stand for Quality.
We listen to understand our customers' needs and respond appropriately.

Teamwork

We Are ONE. 
Together, we rise and thrive, to serve our purpose.